John Wechsler is best known around Fishers as the man at the center of creating Launch Fishers, a co-working operation that continues to thrive.  He left the day-to-day workings of Launch to others in order to pursue another opportunity, a new firm, Spokenote.

Spokenote is considered  by many to be a leader in short-form video engagement, and is poised to redefine personalized communication in 2025, building on a groundbreaking year marked by high-profile partnerships, technological advancements, and industry accolades.

Among the company’s most notable achievements in 2024 was its collaboration with the Indiana Pacers to debut the first-ever scannable jersey patch in U.S. professional sports. This innovation allowed fans instant access to dynamic video content, reshaping sports marketing and engagement.

“This activation has marked a significant turning point for personalized digital experiences and has demonstrated how video can foster meaningful connections at scale,” said Wechsler, Founder and CEO of Spokenote, in a company news release. “While 2024 proved to be a groundbreaking year for Spokenote, we believe our next wave of innovations in 2025 and beyond will further integrate intuitive and dynamic tools that businesses can use to craft messages that resonate deeply with their audiences.”

The Indiana Pacers partnership also earned Spokenote and the team the NBA Changemaker Award for fan engagement innovation. Additional milestones in 2024 included winning the Sponsorship Marketing Association’s Sponsorship Excellence in Innovation Award and being named finalists for the 2025 TechPoint Mira Awards in the Tech Innovation of the Year category.

Looking ahead, Spokenote says it aims to continue the trajectory of growth and transformation, with plans to introduce new tools and technologies to further revolutionize how businesses and individuals connect through video.

Spokenote is another cutting edge technology firm hatched in Fishers and introducing innovative technologies.