You may recall a recent announcement that a Fishers high-tech startup firm is planning to move from its cramped quarters south of 116th Street in downtown Fishers to the new Braden Building, which is nearing completion in the Nickel Plate District downtown.  All that is still true, but one thing is now changing.

Fuzic will now be known by the name Vibenomics.  Scott McCorkle, Executive Chairman for Fuzic, explained the reasons in a company news release.

This is an effort to avoid potential trademark issues and better reflect the company’s full potential as a marketing software platform, according to McCorkle.

“Our marketing software has capabilities far exceeding the distribution of music,” McCorkle said. “We enable location-based businesses to create and control a vibe with custom audio marketing that will drive the economics of the business, and we now have a name that speaks to that mission.”